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Membership Card

Membership cards are important tools of marketing programs designed to build customer loyalty

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Membership cards are important tools of marketing programs designed to build customer loyalty. Consumers and business clients can apply for membership cards offered by companies that sell products or services that they buy frequently. The cards provide customers with benefits such as discounts on future purchases or privileges as access to a members only. Membership cards are generally free to customers. Sometimes it’s a bit expensive if they offer high-value privileges

The plastic membership card is the best way to provide your subscribers and buyers with a high quality product that properly represents you brand. It will also help retain existing members when it is time for renewal. If your association is not currently providing members with a physical card, here are some reasons you should considering adding one. Membership cards are a physical reminder to members that they are a part the organisation. It will also serve as a reminder to participate in discussions, events and conferences

Membership cards bring the following qualities to a marketing campaign:
• VALUE REMINDER – A membership card reminds members of the value that they receive from their membership. So when its time to renew, they will want to continue to be a member. You can use digital, paper or plastic mediums to display it
• BENEFITS AND PRIVILEGES ACCESS – A membership card is used to let the member easily access benefits or privileges with third-party partners. The customers will appreciate the ease of using a card to complete transactions
• FORM OF ID – A membership card with or without photo ID card, can serve as a form of identification, and be used to access benefits, events, etc
• STATUS – Having a membership card is sometimes a status symbol and a way for them to show their pride of belonging to a specific group. A paper card doesn’t have the same effect as a plastic card, especially if it’s torn
• MEMBERSHIP LEVELS – Companies offer different member levels depending on the type of subscription. These cards identify each membership level
• DATA GATHERING – When using a membership card with a magnetic strip or a barcode, the company can gather data each time the member uses it. You can track if they attend an event, use a third-party benefit or make purchases of association merchandise. The data you collect can also help you determine whether or not a third-party benefit should be continued and it can also help you craft your marketing message to target potential member’s interests
• ADVERTISING OPPORTUNITIES – Mailing the clients a membership card welcome kit, gives the business added benefits. Using inserts and printed pieces will multiply the advertising space and increase the value of your membership welcome package

Offering a plastic membership card is much like a gift or a reward card. It helps build loyalty among members and ensures subscription renewal


Q1. What are the applications of Membership Cards?

Ans: Membership Cards are most widely used for Supermarket Chains, Clothing Brands, Malls, Gyms, etc

Q2. What are File Upload Specifications?

Ans: CMYK Format, 300 DPI Corel Draw, Adobe Photoshop, Adobe Illustrator, PDF

Q3. What are the standard size for a Membership Card?

Ans: Standard Membership Card size is 3.5in(w) x 2in(h)

Q4. Can I design my Membership Card myself?

Ans: Yes. Printrust is coming up with an online Design maker tool for customers to choose from a list of standard membership card design samples of their own choices

Q5. Do I have to pay for using the online design tool?

Ans: No. Printrust offers the online deign creator free of cost

Q6. What should I do if I don't have the print file?

Ans: You can choose to create or make fresh artwork from our professional design services or Upload your existing Print artwork Online while configuring the print services

Q7. What are the allied print products?

Ans: Standard Visiting Cards, Gloss Laminated Business Card, Matte Laminated Business Card, Textured Business Cards, Metallic Business Cards, Synthetic Business Card, Rounded Cut Business Card, Standard Letter Head, Standard Certificates, Engraving Pen, Premium Letter Head, Premium Certificates, Table Tent Cards, Gift Vouchers, Badges, Bottle, Acrylic Table Stands


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